University Athletic Association and LEARFIELD Amplify Announce New Relationship for Ticket Sales, Service and Custody

LEARFIELD Amplifier to support fan engagement, customer service and revenue generation

GAINESVILLE, Florida. Today, the Florida Gators announced an expanded relationship with LEARFIELD Amplify to include Florida ticket sales representation, service, retention and overall outbound ticketing strategy. Amplify will build on Florida’s existing sales, service, and retention units to create a unified on-campus unit that provides exceptional support for Gator Nation.

“LEARFIELD is a trusted partner of the Gators, and their Amplify team has already done a tremendous job with our fans through our seatback rental program at The Swamp,” said athletic director Scott Stricklin. “We are delighted to continue our relationship to now encompass a much more streamlined and sophisticated ticketing operation.”

The intention to combine what were previously two separate departments – outbound sales and service/retention – is to create a cohesive ticket sales strategy that ultimately drives the fan experience as well as revenue. . The Florida Gators worked with IMG Learfield Ticket Solutions (now known as LEARFIELD Amplify) from 2013 to 2017 before building an internal sales team in recent years.

“We are incredibly excited to be working alongside the Gators again,” said Jake Bye, Executive Vice President of LEARFIELD Amplify. “Our industry continues to evolve because fan behavior continues to change, and Florida strives to be constantly in front of that change. Florida also has very sophisticated data strategies, which will only make us help achieve better results through our innovative and proven approach.Together, we look forward to serving one of the most passionate fanbases in the country in a memorable, impactful and compelling way.

LEARFIELD Amplify also currently operates the Florida Gators stadium seat back rental program. The new ticket sales, service and retention team is also expected to drive seat sales as part of this expanded relationship.

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LEARFIELD Amplifier now represents 40 partners nationwide for outsourced ticket sales and over 100 partners in its ticketing, seating and development businesses. By combining the best breed of technology, talented industry leadership, and renowned sales and service personnel, LEARFIELD Amplify works with universities and professional sports franchises to create engaged fan relationships and maximize revenue opportunities. .