Sharp Electronic Business Systems appoints SVP for sales and service operations


Joe O’Malley will be senior vice president of direct sales and service operations for Sharp Imaging and Information Co. of America’s Sharp Business Systems, the company announced on December 6.

In his new role, O’Malley is responsible for all aspects of the direct selling business and will report directly to SIICA President and CEO Mike Marusic. SIICA is a division of Sharp Electronics Corp.

O’Malley joined Sharp in March 2021 as Regional Vice President East of SBS, where he led the overall direct sales efforts on the East Coast.

Since then, Sharp said, O’Malley has helped the Eastern region innovate and implement marketing strategies that lead to revenue and profit growth.

“As we continue to develop and improve our direct selling offering, Joe brings a wealth of experience across all facets of the business that will be invaluable to Sharp going forward,” said Mike Marusic. “Joe’s proven leadership abilities and in-depth knowledge will help continue to position SBS as an industry leader. “

O’Malley was president of Stewart Business Systems, a Xerox / Global Co. company, for 13 years before joining the US subsidiary of Japan’s Sharp Corp, based in Montvale. He previously held senior positions at Kyocera, Oki Data, Wyse Technology and Princeton Softech, the company said.