A household name in marquee sign production in northern Indiana is changing its name, following a change in ownership. South Bend-based Hayes Design Co. acquired the Burkhart Sign Systems business in late 2021. Going forward, the company will go through co-branding of the two companies: Hayes Design Co. Burkhart Sign Systems.
The name change is effective immediately, while the new branding and website will change to reflect the new management in the following months.
“We truly believe that signage is more than just an identifier; it is directly related to experiential branding. We place a strong emphasis on customizing our process for each client and exploring facade architecture to create a cohesive experience,” said Edward Hayes, principal owner of Hayes Design Co.
Hayes Design Co. works with local and national clients to create completely custom signs. Hayes is working with an award-winning marketing agency, J2 Marketing, to achieve the brand shift.
“We believe signs should be built with the materials, textures and lighting that really speak to your brand,” said John Moran, senior account manager at J2 Marketing. “By the time your customers enter your establishment, they should already have a deep understanding of your identity and quality. A sign doesn’t just contain your brand, it’s a direct representation of your brand.
The sale of Burkhart Sign Systems did not include the sale of Burkhart Advertising, which is also a South Bend company. The sale of the outdoor advertising business took place in May. It was acquired by Louisiana-based Lamar Advertising Co.