IKEA launches online sales service in Bangalore

Swedish home furniture retailer IKEA said on Wednesday it had launched an online sales service in Bangalore before opening a store in the city that should be up and running within a year. The company is also planning to open a store in downtown Bengaluru to be more accessible and connect with customers, according to a statement.

“IKEA’s highly anticipated entry into the Bengaluru market, led by e-commerce and mobile shopping app, is the first step in entering the market and marks an important step in the new direction of the retail business of the Swedish retailer which aims to bring it closer to where people are, with new points of contact and services, focusing on both digital and physical formats with an omnichannel approach ”, a- he declared.

IKEA India CEO Peter Betzel said Karnataka is an important market for the company and Bengaluru is one of the largest home furnishings markets in India.

“We will be bringing a full omnichannel offering to market and we are delighted to take the first step now with the launch of our e-commerce channel and to meet the many people in Bangalore with their aspirations and dreams for a better life at home, “he said.

Betzel also said that IKEA will open its store in Nagasandra within a year.

“The store will be connected to the Nagasandra metro station, which will allow many people to get to the IKEA store faster and more environmentally friendly. Over time, we will also be opening a downtown store in Bengaluru to be even more accessible and connect with a lot more people, ”he added.

IKEA’s presence in the state will help create employment opportunities, enable skills development and bring best practices to the retail industry.

“Over the next five years, at various IKEA businesses in Bangalore, the company plans to hire around 2,500 colleagues directly with 50% diversity at all levels and will generate nearly 1,200 indirect jobs related to its business operations.” , the company said. noted.

In India, IKEA is strengthening its digital capabilities and will expand to more cities to meet 100 million people in the years to come.

It is expanding its presence through online channels. Earlier this month, it entered Gujarat by expanding its online sales to cities like Ahmedabad, Surat and Vadodara.

IKEA India, part of the Ingka Group, opened its first retail store in Hyderabad in August 2018, followed by online stores in Mumbai, Hyderabad and Pune in 2019 as part of its multi-channel approach.

It opened its second store in India in Navi Mumbai, Maharashtra, in 2020.