BREITLING redefines the sales service of luxury boutiques with the FairyMo Mobile POS application

SHANGHAI–(BUSINESS WIRE)–FairyMo Retail Tech – a modern, cloud-native POS application provider, is working with BREITLING (Swiss luxury watchmaker) to implement the iPad POS system for its stores in Greater China and China. WED. The powerful yet simple all-in-one sales tool streamlines the operating process and empowers store employees.

BREITLING has adopted FairyMo POS to redefine the sales service of luxury boutiques using the FairyMo iPad POS application. Store staff can access automatic, accurate real-time inventory and manage product replenishment, transfer, and fulfillment directly from the iPad Sales app. With an intuitive checkout process and an integrated checkout solution, store staff can provide a smooth and seamless shopping experience for all customers.

“The true value of digital technology lies in empowering customers and users. The FairyMo mobile POS, integrated with our sales app, is the easiest tool that allows our store sales staff to engage with the customer, but also when performing in-store tasks, improving engagement and efficiency,” said Antonio Carriero, Chief Digital & Technology Officer at BREITLING.

“With the microservices architecture and API-first approach, our system can easily overlay our customers’ existing technology infrastructure, ensuring fast, secure, and flexible implementation,” said Nora Fang, Founder of Fairy Mo. “We were able to deliver all of the integrated solutions for BREITLING successfully within the framework of a quarterly meeting for several regions.”


BREITLING SA is a Swiss luxury watchmaker based in Grenchen, Switzerland. BREITLING watches are designed with style and precision in mind. Since 1884, BREITLING has created innovative chronometers recognized worldwide for their quality, precision and performance.

About Fairy Mo:

FairyMo is a retail technology company, headquartered in Shanghai. The FairyMo retail app connects the in-store, online, offline and B&C (brick and click) worlds, empowering brand owners and retailers to sell anywhere, anytime.